MediaBanc, a media monitoring and media analysis company, recently met with local communications practitioners to discuss the value of media performance measurement, an event to which this writer was invited as a speaker. Let me share with readers an abridged version of my speech on PR measurement. Read the rest of this entry »
Adding value to the business of PR
February 1, 2010
Faith healing now part of RP medical tourism
February 1, 2010
MANILA, Philippines – After “hilot” or therapeutic massage, now comes faith healing.
Faith or spiritual healing is now officially recognized and will be promoted by the Department of Tourism (DOT) as part of the country’s medical tourism programs. Read the rest of this entry »
Skilled workers getting scarce – and old
February 1, 2010
MANILA, Philippines – Highly skilled Filipino workers fit for overseas employment are getting fewer – and older. Read the rest of this entry »
Philippine Airlines union files strike notice
February 1, 2010
MANILA – A union representing Philippine Airlines (PAL) ground staff said Monday it had notified the government of its intention to call a strike in a dispute over the outsourcing of the airline’s services. Read the rest of this entry »
Philhealth covers outpatient blood transfusion
February 1, 2010
QUALIFIED Philhealth members and their dependents may now avail of an outpatient blood transfusion benefit starting Feb. 1. Read the rest of this entry »
More HIV/AIDS cases linked to Internet boom
February 1, 2010
DOH warns RP may face epidemic soon
MANILA, Philippines – The Department of Health (DOH) has said Internet social networking sites have provided a venue for young people to find partners in risky sex that usually leads to cases of Human Immunodeficiency Virus-Acquired Immune Deficiency Syndrome (HIV/AIDS) in the country. Read the rest of this entry »
